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Effective Sales Lead Generation

There are four guidelines we follow to produce quality leads and build a pipeline: 

Build a good list and use it as a sales person would work a territory:

If the list, or database, represents an accurate sample of the target universe, do not call through it a couple times and abandon or dispose of the list.  Set an objective for qualified leads for the database (a quota) and continue to work the list, calling through it as many times as you can until your return begins to diminish.

Adopt the “never hear no” or “no means not now” attitude:… Continue Reading

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