Effective Sales Lead Generation
Tags: Appointment Setting, B2B Lead Generation, B2B Sales, Cold Call Prospecting, Government Sales, Increase Sales, Inside Sales, Lead Generation, Lead Generation Programs, Lead Nurturing, Outsource Sales, Prospect Development, Prospecting, Sales Lead Generation, Telemarketing, Trade Show Leads
There are four guidelines we follow to produce quality leads and build a pipeline:
Build a good list and use it as a sales person would work a territory:
If the list, or database, represents an accurate sample of the target universe, do not call through it a couple times and abandon or dispose of the list. Set an objective for qualified leads for the database (a quota) and continue to work the list, calling through it as many times as you can until your return begins to diminish.
Adopt the “never hear no” or “no means not now” attitude:… Continue Reading
