Some Lead Generation efforts work and some do not – Why?
kplumer
January 26, 2010
Appointment Setting, Government Sales, InteliTarget, Lead Generation, Sales Database, Sales Prospecting, Trade Show Management, VAR Marketing
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As this New Year begins and the business climate improves, we see many organizations focusing on generating leads and ultimately revenue. Almost every day we talk with people that are looking at launching lead generation, appointment setting, and prospecting programs.
A common theme with these organizations is – we have tried this before and it was a failure. For more than fifteen years, we have heard this countless times.
When you examine those programs that have not been successful, some common elements surface in them all:
- A low level of collaboration – no consistent communication
- Not enough training
- Unrealistic or no solid mutual goals and … Continue Reading
